Vaylens Brand Launch

MARKETING PROMOS

Client | Vaylens
‍Production | Buff
Design & Animation | Buff
Sound Design | James Locke-Hart

Vaylens is the charging management software that allows businesses to manage and monetise their EV charging stations.

The Challenge

For the brand launch, Vaylens needed to find a way to showcase its new brand whilst giving an overview of the business and its offering. The team at Vaylens approached us to help develop a video to work as a key asset for the launch campaign. The objective for the project was to introduce the brand to a new audience and communicate its unique offer.

The Solution

Using a selection of brand assets provided by the client, we set about expanding their visual identity and developing a video style that utilised live-action footage, clean graphics and kinetic type. These elements were weaved together through graphic layouts and playful animation. The Vaylens brand is professional and effortless whilst remaining people-focused so finding the balance between tech and humanity was paramount.

The narrative had to introduce the brand, explain what Vaylens does, and why it was of value to their potential clients - so the script had to be carefully crafted to achieve all these things in one concise video.

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The Impact

The process was clearly defined upfront and the team were proactive in suggesting other solutions when we faced blockers. We very much enjoyed working with Buff and we're really happy with the result. Hope to collaborate again on other videos in the future!